Humans
Advertisers bring competing brands to shoppers’ minds
When you advertise a product, you also activate your competitors' brand in the mind of consumers 鈥� and this effect increases over time
News
Health
Sound test could identify ‘locked-in’ patients
News
Humans
2020 vision: Jacking into your brain
Features
Health
Sex on the brain: Orgasms unlock altered consciousness
News
Health
Neurons with double DNA implicated in Alzheimer’s
News
Health
Fear dulls our awareness of the nuances of sound
News
Humans
Obama is right to withhold photos of bin Laden’s corpse
Opinion
Health
Easily distracted people may have too much brain
News
Humans
Teen survey reveals gene for happiness
News
Humans
Journal rejects studies contradicting precognition
The journal which published astonishing evidence that people can see the future has controversially rejected attempts to repeat the work
News
Earth
Monkeys show signs of advanced memory powers
News
Life
Infant recall: The birth of memory
Features
Health
Pesticide exposure in the womb may lower IQ
News
Humans
Baby brain expert: ‘Ums’ and ‘ers’ help children learn
Opinion