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Can’t be bothered? Why some of us are more motivated than others

Some people seem to possess unlimited get-up-and-go, while others can barely muster enough drive to leave the couch. Here's what science tells us about motivation – and how to cultivate it

I’VE had three weeks to write the words you are about to read, but they were written at the last possible minute. Why? I wasn’t busy exercising – I haven’t done that in months. My time wasn’t spent at my book club or calligraphy class, because I’m not involved in anything of the sort. Nor did I procrastinate by mastering the ultimate sourdough loaf – just the thought of it makes me want to lie down. Quite simply, I waited until the last minute because I couldn’t be arsed.

My condition is what’s known colloquially among my generation as ā€œThe CBAsā€ – the ā€œcan’t be arsedsā€. In my case, it is chronic. I can’t be arsed to go on a run. I can’t be arsed to cook. I can’t be arsed to reply to my emails.

I’m not alone. According to a December 2020 survey by the Pew Research Center, . That still leaves half of the population who are fine, who get up and get on. Then there are those people who wake at 6 am and run 10 kilometres before work. People who write their memoirs. People who wash their curtains.

What are their secrets? Why do some people have so much drive and others, like me, so little? And is it possible for me to become a go-getter? To find out, I mustered the motivation to ask a few of the scientists who might know.

Motivation is what drives much of human behaviour. It is what turns goals into actions, whether you are nipping to the fridge, writing an article or setting off up a mountain. It is hardly surprising, then, that the process by which you become motivated involves various biological and psychological components, all in delicate interplay with our external experiences of the world.

In other words, it is complicated – and what lies behind individual differences is far from straightforward. ā€œIt’s the biggest question in the field,ā€ says Kou Murayama, who leads the Motivation Science Lab at the University of Tübingen in Germany.

ā€œCould it be that all the chocolatey cereal and crisps are depriving my brain of the ingredients that generate drive?ā€

Could it be down to DNA? That would save me a lot of effort – if my laziness is baked into my genome, there is no point trying to change. Alas, Murayama quickly shoots me down. ā€œIt’s wrong to think that there is a ā€˜motivation gene’,ā€ he says. In most cases, traits are determined not by individual genes, but by constellations of genes. And besides, behaviour tends to be shaped by what Murayama calls ā€œthe long history of the interaction between inherent disposition and external environmentā€. That’s nature and nurture to you and me.

The relative impact of each is controversial. Ask most biologists and they will tell you that environment is the most important factor in determining people’s behaviour. But Robert Plomin, a geneticist at King’s College London, argues that our genes play a more important role than many like to think, pointing to twin studies as evidence.

That seems to be the case for one sort of motivation. In 2015, a study of 13,000 sets of twins from six countries, all aged between 9 and 16, found that . ā€œThere are personality differences that people inherit that have a major impact on motivation,ā€ said Stephen Petrill at the Ohio State University, one of the authors of the study, at the time.

That still means that more than half of the differences in the motivation of these children can be attributed to their environment. The problem is that it is impossible to create a checklist of experiences that produce go-getters – the variables are too vast. Even something seemingly straightforward, like socio-economic status, is more complicated than it seems. You might think people who experience hardship might be more motivated to succeed professionally, for example. But we can’t say. ā€œWe know surprisingly little about how differences in opportunities impact human motivation,ā€ says Tali Sharot, a neuroscientist at University College London.

Anticipating rewards

If we are looking for the fundamental differences between shirkers and strivers, we can at least look at how we perceive rewards. Regardless of whether we are talking about motivation being driven by satisfaction within (intrinsic motivation) or by the promise of external rewards (extrinsic motivation), Sharot says that motivated and unmotivated individuals differ in their ā€œreward sensitivityā€. Some get a greater kick out of rewards, whether it is the internal buzz after exercise or the warmth you get from praise. ā€œThe same reward, let’s say Ā£100, actually feels like Ā£1000 to one person, but only feels like Ā£10 to the other,ā€ says Sharot. ā€œThe person who feels they are working for Ā£1000 will be more motivated and work harder.ā€

We also have different expectations about how rewarding things will be. Two people might have the same reward sensitivity – both feel amazing when they get praise – but . ā€œWhat I expect to happen is hugely important in me deciding what I’m about to do,ā€ says Sharot.

Using her analogies, it seems that I’m the type of person who expects 10p rewards and feels them as 5p rewards. Could that have something to do with the way my brain processes rewards?

Neuroscientists have found that when rodents receive a reward, specialised cells in a brain region called the ventral tegmental area fire up, passing the message onto cells in another region, the nucleus accumbens, to release the neurotransmitter dopamine. More recent experiments have demonstrated an intimate connection between dopamine and motivation. When John Salamone at the University of Connecticut reduced dopamine levels in the brains of rats, for example, the animals rather than go for a larger stash placed behind a barrier. The results have been corroborated in humans several times.

Dopamine deficient?

This makes sense when you consider that many people who experience depression report a dearth of motivation. ā€œThere is some evidence that depressed individuals show a blunted brain activation in the nucleus accumbens to expected reward,ā€ says Trevor Robbins at the University of Cambridge, although he says that depression is much more complicated than that.

Can I blame a lack of dopamine for my unwritten memoirs and unwashed curtains? Robbins says there are individual differences in dopamine function, but insists it isn’t as simple as more dopamine equalling greater drive. For one thing, the effects of dopamine seem to depend on where in the brain spikes occur. Brain imaging studies in humans have found that while people who are willing to work harder for rewards have higher release of dopamine in areas of the brain known to play a role in motivation, .

The neuroscience of motivation still contains many mysteries. Last year, Carmen Sandi at the Swiss Federal Institute of Technology in Lausanne and her colleagues found that the ratio of two compounds, glutamine and glutamate, in the nucleus accumbens . Glutamate is the major excitatory neurotransmitter, and glutamine is its precursor. So the ratio between the two can indicate the capacity a person has to produce glutamate on demand and thus get engaged during motivated behaviour. What Sandi found is that participants with a particular balance of these compounds were more motivated to keep going than others.

Exercise enhances motivation, but how do you motivate yourself to exercise?
Getty Images

Sandi says that ā€œwe know very littleā€ about why the ratio might differ between individuals. She is planning to investigate the connection between levels of certain compounds and changes in motivated behaviours. But she isn’t expecting results any time soon. ā€œThese are not high-throughput experiments,ā€ says Sandi.

In the meantime, maybe there are other interventions that motivationally challenged people like me might consider. If the neurobiology of motivation boils down to chemical signals, to what extent can we hijack them to boost drive?

Rachel Alison Adcock at Duke University in North Carolina studies how non-invasive neurostimulation can target the brain circuits involved in motivation. She has demonstrated that people can self-activate their ventral tegmental area, triggering dopamine spikes elsewhere, without the offer of external rewards. The trick was to give participants neurofeedback training, in which they look at real-time displays of their brain activity to see if they could affect its function. The results were impressive: .

That seems like good news. It at least demonstrates that it is possible to hack your brain’s reward systems. And there is no need to worry if you, like me, don’t have anyone to hand that can give you neurofeedback training because there are various solo techniques that could help, from visualising your future self to avoiding positive thinking (see ā€œMind hacks to maximise motivationā€).

Diet of champions

What you eat might also be a factor. Could it be that my diet of chocolatey cereal, cheese sandwiches and crisps is depriving my brain of the ingredients required to generate drive?

ā€œIf I’m in a clinical setting, and someone hasn’t got any motivation, I would start to look at what their protein intake looked like,ā€ says nutritional therapist Jackie Lynch. Complete proteins like meat, fish, eggs and soya contain all the essential amino acids that work together to create core neurotransmitters such as noradrenaline, which can help keep us motivated. She adds that unmotivated people may also be deficient in B vitamins – also found in protein-rich foods and others like bananas, oats and milk – which convert what we eat into glucose to give us energy. ā€œWhen I’m dealing with someone in your situation,ā€ says Lynch, ā€œthe only thing I’ll ask them to do after that first consultation is add protein in.ā€ Add hummus to toast, for instance, or pumpkin seeds to cereal.

ā€œEach of us has different expectations about how rewarding things will beā€

All of which seems reasonable. Then she says the dreaded word: exercise. Many studies have demonstrated that exercise can and . The problem is that, like diet and motivation, exercise and motivation can have a cyclical relationship: you have to be motivated to get moving in the first place.

In 2018, Matthieu Boisgontier, a neuroscientist at the University of Ottawa in Canada, looked into a paradox involving exercise – even though the vast majority of us intend to be physically active, many don’t do any exercise at all. Boisgontier and his colleagues found that . This led him to conclude that humans have an ā€œautomatic attraction to effort minimizationā€.

I’m thrilled. Boisgontier argues that our brains evolved this way because the energy savings gave us a survival advantage. But by organising our time in a way that forces us to be active, he says, by planning your journey to work so it involves a walk, for example, we can overcome our automatic attraction to physical laziness. Once we exercise consistently and develop a habit, we enter a ā€œvirtuous cycleā€ in which it takes fewer cognitive resources to motivate ourselves to work out.

Protein-rich foods help us to produce the brain chemicals that keep us motivated
Nina Firsova/Alamy

After my call with Boisgontier, I don’t go for a run. I am, after all, automatically attracted to minimising effort. Instead, I call Greg Gostinčar, a self-described biohacker and founder of Your Inception, a company that researches and tests nootropics, supplements claimed to help improve brainpower, including motivation. His team ranks nootropics based on their ingredients and quality before testing them in people and measuring the effects with a brain-training game.

Gostinčar has personally tested more than 50 of them. One left him ā€œvomiting for quite some timeā€. Another made him feel high. But he credits nootropics with helping to turn his life around. ā€œI’m able to get in this flow state,ā€ he says. ā€œI’m able to focus and stay focused for much longer than ever before.ā€

Gostinčar is realistic: ā€œBased on my experience, I’d say 90 per cent or even more of supplements either don’t work, are underdosed or contain at least one risky compound.ā€ Although some studies have shown that a few nootropics – or at least certain ingredients within them – can boost cognitive performance, many on the market have never been studied in a clinical setting.

Clearly, there are no quick fixes. The reasons I can’t be arsed are many and complicated, and some may be set in stone. And although I have the power to boost my own motivation, I’m left with a cruel, universal truth: diet and exercise matter. I sprinkle some sunflower seeds on my cereal, boil an egg and go for a long walk. Or at least I think about it.

Whether I can become a go-getter in the long-term remains to be seen. But hey, for now, just look at all these words.

Mind hacks to maximise motivation

Think realistically, not just positively

Having positive thoughts and mental images about a desirable future makes us feel better in the moment. But in the long-term, positive thinking saps motivation, according to . Oettingen has found that , realistic thoughts. The trick, she suggests, is to combine the two: think of a desired future as likely, but visualise the obstacles involved in reaching it, too.

Reward yourself

It is quite simple: ā€œAny action that is rewarded is more likely to be repeated,ā€ says Tali Sharot, a neuroscientist at University College London. If you are the sort of person who doesn’t feel an intrinsic buzz after exercise, for instance, you could find a way to reward or bribe yourself. Multiple studies suggest that . And these days, apps (sort of) pay you to work out: Sweatcoin offers vouchers when you hit step targets, while Charity Miles allows you to earn money for charity when you run.

Connect with your future self

Altering our sense of how close the future is can enhance motivation, says Daphna Oyserman, a psychologist at the University of Southern California. Her studies show that when high school students are taught to relate to their future selves in both positive and negative scenarios, they . One approach might be to imagine yourself months or years from now, in a future where things have gone according to plan, and write down what it looks like.