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Almost everything we know about social media and health could be wrong

Many studies about social media use and health have a fundamental flaw - they use unreliable self-reports about how much people use technology
People looking at their phones
There’s a fundamental flaw in many studies on social media use
Tara Moore/Getty

Most studies into the effects of social media use and screen time are badly flawed. This is because researchers use surveys to find out people’s technology use, but how much we think we spend glued to our devices and how much we actually use them are almost completely unrelated.

Researchers have used self-reported surveys to justify claims like increasing smartphone use is causing teenage suicide and a drop in sexual activity. But now a study from David Ellis at Lancaster University and his colleagues is casting doubt on these findings.

The team looked at 10 widely used surveys for measuring screen time use, such as the “Mobile Phone Problem Use Scale” and the “Smartphone Addiction Scale”. These surveys ask users how often they use their phones or how problematic they consider their use.

They then compared 280 people’s responses to those surveys to objective data from an app, Apple Screen Time, which measures how much people use their phones: how many minutes, how often they pick it up, and how many notifications they received. It found that the objective data and the self-reported data were only very tangentially related.

On one statistical measure of how well the self-reported data and the objective data correlated, the surveys scores ranged from weak to modest. The best test scored 0.4 and the worst scored 0.13, where 1 is complete correlation. Overall, this means that knowing how much someone thinks they use their phone tells you very little about how much they actually do.

Not completely useless

This doesn’t mean that self-reported data – which almost all smartphone research is based on – is completely useless, says Ellis. But it does mean that grand, sweeping claims about the effects our phones and social media are having on mental health and behaviour are probably not grounded in good evidence, he says.

“It’s good that someone’s checking this,” says Peter Etchells, at the University of Bath, who was not involved in the research. Self-reporting is also of limited accuracy in other areas, such as measuring diet and exercise, but people tend not be very critical of claims that smartphones are affecting metal health because they tie into our pet theories, says Etchells.

Self-reporting can be useful if you’re doing basic science, says Andrew Przybylski of Oxford, whose research often involves self-reported data. But “if you’re out there saying stuff like ‘don’t give teens mobile phones until they’re 15’, or if you’re the health secretary wanting to use age verification software to limit kids’ social media time on the basis of these dodgy estimates, that would be bad.”

Ellis agrees. “If you’re making claims about how it ruins lives, or if you’re going to change policy or give advice to parents, you need to be sure your measurements are as good as they can be,” he says.

A further question is what these scales are actually measuring if they don’t align with actually behaviour, says Brittany Davidson of Bath University, another author of the study. She and Ellis think people’s anxiety over their phone use could be a better predictor of their self-reported use, and hope to do another study to look at it.

Reference: PsyArXiv,

Topics: Social media / Technology