��è��Ƶ

Skip to content

Analysis and Space

SpaceX’s billionaire moon trip is all about building a luxury brand

18 September 2018

Elon Musk and Yusaku Maezawa — Elon Musk (L) wants to send Yusaku Maezawa (R) to the moon
Patrick T. Fallon/Bloomberg via Getty

The first private voyage of SpaceX’s planned BFR rocket will be the ultimate artist’s retreat. SpaceX CEO Elon Musk announced on 17 September that Yusaku Maezawa, the Japanese billionaire and art curator who founded Japan’s largest online clothing retailer, will be the first passenger on the enormous rocket, and he’s planning on making the voyage around the moon .

“I would like to invite six to eight artists from around the world to join me…

Sign up to our weekly newsletter

Receive a weekly dose of discovery in your inbox. We'll also keep you up to date with ��è��Ƶ events and special offers.

Sign up

or

Existing subscribers

More from ��è��Ƶ

Explore the latest news, articles and features

Space

SpaceX is about to launch tallest and most powerful rocket in history

��è��Ƶ

Space

Why Yuri Gagarin wasn’t the first in space – and who beat him to it

Comment

Space

SpaceX's 1 million satellites could avoid environmental checks

��è��Ƶ

Environment

Atmospheric pollution caused by space junk could be a huge problem

��è��Ƶ

1

Q-Day could destroy Bitcoin – and our retirement savings

2

Does gravity create reality? A shocking path to a theory of everything

3

Mathematical AI helps researchers crack 50-year-old problem

4

Read an extract from The Selfish Gene by Richard Dawkins

5

Glaciers in the 'roof of the world' have suddenly started melting

6

How a radical new view of life could reveal its origin – and aliens

7

Mirror life: ��è��Ƶs clash over threat of lab-engineered bacteria

8

Why your brain needs plenty of “Aha!” moments

9

Ultrasound may boost survival after a stroke by clearing brain debris

10

Exclusive report: Inside Chernobyl, 40 years after nuclear disaster