Facebook says it is making advertising on the social network more 鈥渢ransparent鈥� by publishing more information about the adverts firms are running on the site.
The social network has added a new feature which enables users to see the adverts any firm with a聽Facebook聽page is running on the site at that time and to report any adverts they believe are suspicious.
Facebook said it would also start displaying more information about pages, even if they do not advertise, to give users a better understanding of their history.
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The firm said this information would include any recent name changes as well as information on when the page was created.
Facebook confirmed it will add more information to this section in the 鈥渃oming weeks鈥�.
The new details on firms can be found by visiting its Facebook聽page and clicking on the 鈥淚nfo and Ads鈥� section.
鈥淭he vast majority of ads on聽Facebook聽are run by legitimate organisations 鈥� whether it鈥檚 a small business looking for new customers, an advocacy group raising money for their cause, or a politician running for office,鈥� the social network said.
鈥淏ut we鈥檝e seen that bad actors can misuse our products, too. These steps are just the start 鈥� we鈥檙e always looking for more ways to improve.
鈥淏y shining a bright light on all ads, as well as the pages that run them, we鈥檒l make it easier to root out abuse 鈥� helping to ensure that bad actors are held accountable for the ads they run.鈥�
Facebook has come under intense scrutiny over a wide range of its business practices, including how its advertising network is used for political purposes.
Alongside the new transparency measures,聽Facebook聽said it would soon begin rolling out labelling for political advertising on the platform in Brazil, ahead of the country鈥檚 general election in October.
