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Feedback: Noel Edmonds to launch radio station for your pets

Feedback is our weekly column of bizarre stories, implausible advertising claims, confusing instructions and more

cartoon dog radio

Dog and bone

THE cosmos calls on us once again to usher the golden tufts of TV presenter, positivity ambassador and electrosmog campaigner Noel Edmonds onto our page. Having previously extolled the virtues of a supposedly cancer-busting electronic yoga mat (25 June), the Deal or No Deal host has a new service for those who have everything: a radio station for animals. Positively Pets will soon join Edmonds’s “genre-casting” smorgasbord of built around themes such as slimming, babies and snow – all presumably aimed at people who haven’t heard of Spotify playlists.

As well as curating an animal-friendly channel to keep your pets entertained while you’re away from home, the House Party star will phone your pet and read out a message of support.

Edmonds previously claimed to be part of a consortium that planned to purchase the BBC: is this a window into the new audiences he would pursue on becoming director-general?

“Martin Necas sends a message from a hospital clinic attendance database: “Sorry, cannot check whether this patient is frozen.” And if they were?“

Popping pills

BARRY CASH writes to note a deficiency of fruitloopery in our column of late, and offers to remedy that with an enclosed pamphlet for “Sizzling Minerals” by Simply Naturals. The flyer is packed with information; unfortunately for readers, much of it is simply nuts. For instance, we are told that dinosaurs “were able to grow to enormous sizes because the minerals and nutrients were available in the soil”. Make soils great again!

Testimonials are included from happy customers, who find themselves relieved of the effects of age, diabetes, rheumatism, deformity, lack of fitness, psoriasis, combat fatigue, multiple sclerosis and asthma. Most crucially, Anthony Twohill reports that after being fed Sizzling Minerals, his two racehorses are now storming to victory, adding that “blood proves negative for any banned substances”. Good to know for any customers planning to enter the Grand National.

The flyer also warns against the dangers of sodium chloride and its link with high blood pressure. Instead it recommends “good” sodium. “Now, as I remember, pure sodium bursts into flame on contact with water,” says Barry, “so this mineral will certainly sizzle in the mouth.”

Sifting for answers

COMPUTER scientist Robert Garner is left straining over the maths he finds printed on his jumbo bag of kitty litter. The “World’s Best Cat Litter” claims to provide enough for two cats for 60 days, and four cats for 30 days.

“Fair enough,” says Robert. “The formula appears to be 120 days divided by the number of cats.” But those with three cats are told they can expect each sack to last 45 days. “Where do the extra five days come from?” he muses.

Plot a course

WE JUST can’t help ourselves. Peter Rodriguez spots a headline in the New Zealand Herald: “Former navy boss takes helm at RSA.” His name: Jack Steer.

Gotta catch ’em all

OH, THE perils of Pokémon Go: the journal Oxford Medical Case Reports details two accidents caused by players chasing after digital creatures in the hit augmented-reality game. In one, a female driver hit a utility pole after swerving to avoid a pedestrian who wandered into the road while immersed in the .

Perhaps more frighteningly, the second involved a 19-year-old man who attempted to swipe his phone to capture a Pokémon – while driving a pickup truck at 65 kilometres per hour.

He lost control of the vehicle, hospitalising himself and ejecting three friends from the bed as it rolled over. Players are advised to pocket their phones when on or near roads. It’s super-effective!

Anointing oil

RECENTLY Feedback discussed the ongoing battle over the shale gas industry in the UK, with those on all sides throwing accusations they could not substantiate (8 October). In the US, they do things differently.

Oklahoma governor Mary Fallin designated 13 October as , during which citizens can eat breakfast together and beseech higher powers to rescue the state from an economic crisis precipitated by crashing oil prices. US president Harry Truman famously kept a sign on his desk reminding him “The buck stops here.” Senator Fallin appears to have delegated to a yet higher power.

Perils of dessertification

OUR colleagues in the preceding pages labour to present climate models in a form easily digestible by readers. Jonathon Keats has gone one better, creating a suite of sweets to embody climate change.

“Using a breakthrough scientific technique known as data gastronification,” says Keats, “information is sensed by your alimentary canal and processed by your enteric nervous system. Rather than merely glancing at the complex relationship between fossil fuels, the atmosphere and the planet, you feel it in your gut.”

Keats, an “experimental philosopher”, has rendered the warming seas and melting permafrost in ice cream, “the perfect food for gastronifying climate scenarios”, and a product for which demand can only grow as we swelter in unseasonal heat.

cartoon melting icecream

What does climate change taste like though? Rich and indulgent, but with a bitter aftertaste, perhaps. Visitors to the in Berlin, Germany, next month will be able to find out. Given that we’re so often told big data will eat the planet, here’s your chance to bite back.

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