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Donald Trump is bending reality to get into the American psyche

When politics is dominated by insults and fear, it taps into primitive value systems and minds struggling with a fast-changing world
Donald Trump at a rally
More powerful than mere facts
Reuters/Kamil Krzaczynski

TOXIC rhetoric is on the rise, with anti-establishment, anti-migrant, circle-the-wagons anger and insults escalating. Expect more of it from presumptive US presidential nominee Donald Trump at next week鈥檚 Republican party convention.

How is it possible that a self-absorbed, egotistical billionaire who criticises Muslims, Mexicans and women could ?

One would hope that evidence and reasoned debate would rule. But reality doesn鈥檛 matter to the likes of Trump, who sees himself as more powerful than mere facts. Yale philosopher says such figures ruthlessly prey on public fears to reconstruct reality to pander to them.

Many people feel beleaguered, notes psychologist Bryant Welch. Trying to keep pace with change places ever greater demands on the brain, and this combines with worries about immigration policy, the economy, unemployment, terrorism, climate change and security. Anxiety makes the crowd turn to a powerful commander.

The danger is that the more this happens, the weaker and less capable people become. Welch compares it to a heroin addict craving larger and larger doses to get the same high. People are mainlining the Trump drug, a cocktail of absolute certainty, strong opinion and talk of control.

鈥淧eople are mainlining the Trump drug, a cocktail of absolute certainty, strong opinion and talk of control鈥

Trump says his opponents are not just wrong, but idiots. When he demonises others, it can trigger a primal response, both calming fears and awakening tribal instincts.

Unhampered by facts and expert evidence, he promises: don鈥檛 worry about climate change, it鈥檚 not happening; don鈥檛 worry about terrorism, ; don鈥檛 worry about jobs, to protect yours; don鈥檛 fret about the economy, we can just .

People turn to such versions of reality because it鈥檚 mentally more comfortable than dealing with uncertainty and anxiety. Trump is not trying to persuade but manipulating fear. After next week鈥檚 fireworks, the big question will be: will fear, insults and hate win the White House?

This article appeared in print under the headline 鈥淭rumping reason鈥

Topics: Donald Trump / Politics / Psychology / United States / US elections