快猫短视频

A tasty dynner for language lovers

New ideas lead to new words, and in turn language shapes scientific thought. Jonathon Keats's Virtual Words is a witty take on this co-evolution

WHEN computer programmers needed more than bytes to denote information, two bits became a tayste, four a nybble, 16 a chawmp and 32 a dynner. Keats鈥檚 survey of the ways in which science and technology shape language is clever and humorous, but he also has a deeper point to make: there is, he says, 鈥渁 remarkable symbiosis between scientific and lexical innovation, a potent co-evolution鈥. Whether you are among the people or the tweeple, you are sure to be educated and entertained.

Virtual Words: Language on the edge of science and technology

Jonathon Keats

Oxford University Press

Topics: Books and art

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