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WHEN it comes to Barack Obama鈥檚 popularity, are some of us just sheep following the herd? Yes, he鈥檚 got bucket loads of charisma, but we may be more susceptible to conformity than we imagine (see 鈥淗ow to control your herd of humans鈥�). A recent study shows that we condition our opinions in reponse to those of others 鈥� when we agree with the crowd, we get a dopamine kick, and when we disagree, we feel like we鈥檝e been punished. It鈥檚 a basic response that鈥檚 hard to resist. Once Obama鈥檚 popularity reached a critical mass, his success may have been inevitable.