快猫短视频

We’re too courteous to madding computers

DO YOU hate your computer? Part of the reason may be that it does not respond
to your courtesy, say psychologists in California who have found that we are
often unnecessarily polite to computers.

People are more likely to criticise another person to a third party than
directly, so Clifford Nass and his colleagues at Stanford University in Palo
Alto wondered if people would afford computers the same consideration.

They asked volunteers to take a computer-based tutorial followed by a brief
multiple-choice test on the same machine. Afterwards, the participants were
questioned about the performance of their computer, either by the same machine,
an identical one or on paper.

As the researchers report in the current issue of the Journal Of Applied
Social Psychology (vol 29, p 1093), evaluations made on the same computer
were by far the most positive. 鈥淥ur participants automatically and unconsciously
made an attempt to ingratiate themselves to a computer,鈥 Nass says.

He concludes that computers have a 鈥渟ocial presence鈥 that can influence
users. That fact, he says, is often ignored by research psychologists, who
increasingly use computers to ask subjects about sensitive areas such as sexual
behaviour (快猫短视频, 16 May 1998, p 18).

Bengt Arnetz, an expert on technological stress at Uppsala University in
Sweden, believes that people get angry at their computers because most programs
are not designed to return politeness. 鈥淚t鈥檚 a social interaction,鈥 Arnetz says,
and lessons from psychology could make the interaction less stressful.

More from 快猫短视频

Explore the latest news, articles and features